With over 20 years as a creative and brand builder, I've helped shape the story of some of the world's most iconic brands — Apple, Airbnb, and Netflix among them. I was born in Iran, moved to the US to study design and film at Cranbrook Academy of Art, and found my way into advertising.

As a creative leader at Apple, I lead a diverse team of amazing creatives responsible for brand and global campaigns of 22 Apple Services including Pay, Card, Arcade, App Store, Super Bowl Halftime Show, Music, Podcast, F1, iCloud, Creator Studio and more. In past lives, I led the first ever global tagline for Netflix, made 'Netflix and Chill' a cultural phenomenon through an earned global campaign, and launched innovative Airbnb categories such as Plus, Luxe and Airbnb for Work.

But my greatest passion is building and growing diverse and dynamic teams who are strategic, cultural tastemakers, innovative thinkers and craft obsessed makers.