With over 20 years as a creative and brand builder, I've helped shape the story of some of the world's most iconic brands — Apple, Airbnb, and Netflix among them. I was born in Iran and moved to the US to study design and film at Cranbrook Academy of Art, and somehow I made my way into advertising.

In past lives, I led the first ever global tagline for Netflix, made 'Netflix and Chill' a cultural phenomenon through an earned global campaign, and launched innovative Airbnb categories such as Plus, Luxe and Airbnb for Work. As a creative leader at Apple, I co-lead a diverse team of amazing creatives and our work spans from global campaign for all Apple Service including Pay, Card, Arcade, App Store, Super Bowl Halftime Show, Music, Podcast, F1, iCloud, Creator Studio and more.

But my greatest passion is building and growing diverse and dynamic teams who are cultural warriors, innovative thinkers and craft obsessed makers.

Here are a few things I’ve been a part of, some have won shiny metallic objects with sharp edges.